Google now uses the mobile version of your website as the primary basis for indexing and ranking. This means if your mobile site offers a poor experience, your search rankings will suffer — regardless of how good your desktop site looks.
Mobile-first indexing has been Google’s default since 2019, yet many websites still haven’t fully optimised their mobile experience. Ensuring your site loads quickly on mobile, uses responsive design, and has all critical content accessible on mobile devices is now essential for SEO success.